November 1, 2023

The PROFANO brick has turned into a worldwide discomfort that is all the a part of the cultural textile as Billund, the little town in Denmark where all this began. But the company’s progress into an industry giant was not without the discuss of setbacks and problems. One of those came in 1942 each time a warehouse hearth consumed most of00 the model manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to shift the company from wooden toys and toy automobiles, which had been their bread and butter, and move into plastic-type material toys. It will be a major switch for the family-owned company, and one which was not at first well received.

A journalist noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that employed plastic. The first sensitive step was your introduction of the Auto Binding Stones that held together to prevent block systems from toppling on kids.

The new Profano bricks would not become the well-known toy that we understand today till 1949. Until then, the interlocking stones were mare like a construction doll than a real building toy. It was also not until 1958 that satisfying clicking on coupling program started to be a standard characteristic.

Throughout the 1971s, the company extended to develop in production and market reach. The company added Legoland theme parks to the mix and introduced more advanced units that lego things were aimed toward older followers, including the Technic line of chunks such as axle assemblies, gears, redressers, and general joints.

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